Not only do we have to contend with the never ending squeeze on the nation’s collective wallet, but the sophisticated tools and techniques needed to generate income and grow philanthropy seems to increase day-by-day. Throw in new regulation, like GDPR, and you have the perfect storm conspiring to scupper collective efforts before any of us have even left port.

Therefore for those tasked with income generation and philanthropy, be they a CEO or CSR manager, TFA is here to help position and implement successful income generation and philanthropic strategies.

Our Capabilities

Commercial enterprises need to drive solid income, while those needing to give philanthropically need to be sure that every penny they raise and give is done so effectively. Securing the right insight, capabilities and creativity can be the difference between success and failure.

Our own capabilities therefore run across all levels of business analytics, planning and positioning, right through to delivery training. We combine the acumen and thoroughness of a business consulting firm, with the knowledge, creativity and empathy of commercial and not-for-profit practitioners. We have all held senior positions within corporations and charities alike, so understand what it takes to grow income and develop philanthropy within the current market.

Our offer is divided into…

Strategy & Positioning Activating & Growing

Strategy & Positioning

Analytics and Insight

We help our clients develop a clear understanding of not just their current and potential audiences, but what is and isn’t working within their organisation relating to income generation or growing philanthropy. From analytical assessments of databases to meet new GDPR legislation, to the development of key audience insight for setting strategy.

Organisation, Income Generation and Philanthropic Positioning

Organisations that have a clear sense of how to position themselves, their products and services or philanthropic stance are best placed to succeed. Through proprietary frameworks, qualitative research and competitor analysis, we work with clients to develop a compelling story of who they are and what they do for the right audiences.

Income Generation Strategies

Income generation for not-for-profit must balance the needs of potential funders to drive the right mix of restricted and unrestricted funds, while for commercial organisations this is not just income, but the right kind of profitable income. We are income generation specialists, not have beens, who understand the nuances and technical challenges involved.

Philanthropic Strategies

The best philanthropic strategies complement organisational values, business aims and actively engage staff. Our team has extensive experience planning and delivering hugely successful partnerships, from both a charity and a commercial perspective. We can help plan and deliver philanthropic partnerships that engage staff, build value and increase the reputation for their organisation.

Activating & Growing

Income Generation

We put our years of hands-on experience to good use when helping our clients develop the most compelling income generation activities. Our expertise covers the full raft of income generation tools and, where needed, we will draw on the experience of specialists associates to support various elements. Trusts & Foundations. Corporate Fundraising. Individual Giving. Community. Legacies. DM. IG. Major Donors. Conferences & Networking. Special Events and Intellectual Capital Development.

Income Generation Products

We create and execute our own events and activities, such as our Santa in the City fundraiser for the Lord Mayor’s Appeal, in order to create income vehicles that organisations can simply buy direct from us.

Design & Content

We help our clients to translate their vision into compelling content that will help engage their respective audiences. From case for support and identity creation, through to brochures, websites, films and digital content, out associate team of writers, designers and producers can create a strong toolkit of supporting material.

Training, Mentoring & Coaching

Ultimately we want our clients to continue developing their income generation and philanthropic strategy and activities on their own. To help teams develop and grow, our senior consultants run bespoke training, mentoring and one-to-one coaching sessions that respond directly to specific needs.

Upcoming Events

Our People

Arun Sharma

Arun Sharma – Director

Arun’s extensive experience stretches across both the commercial and not for profit sectors. Following a ten-year career in the private sector he held senior corporate and commercial positions at Age UK, Shelter and Marie Curie, where he delivered multi-million pound strategic partnerships, with companies such as M&S, Tesco, Santander & EDF Energy. In 2013 Arun joined the ITV Corporate Responsibility team to grow fundraising for Text Santa and develop partnerships with organisations like DfID, Big Lottery and World Rugby.


Justin Leahy

Justin Leahy – Director

Justin has a commercial background having worked across a myriad of positioning, development and communication roles over the last 20 years. His clients have included Canon and M&S, through to Audi and Philips Electronics. His specialism is the positioning of organisations in order to create a platform where fundraising activities can flourish within target audiences, be they individuals or corporate businesses.


Alan Gosschalk – Director

Alan Gosschalk has been a professional fundraiser for over 27 years including 20 as a Fundraising Director at leading charities such as Scope, Shelter and Action On Hearing Loss. He was Vice-Chair of the Institute of Fundraising for six years and a trustee of Hope and Homes for Children for ten years. He was awarded a ‘Lifetime Contribution to Fundraising’ award in 2013 and for five consecutive years he was voted one of the top three most influential people in fundraising.